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There's a lesson in RIM's situation for every tech company, so it's worthwhile to spend some time understanding what's happening.
It's very easy for a company to accidentally cross that line, and very hard to get back across it. The danger is not that RIM is about to collapse, but that it'll drift into in a situation where it can't afford the investments needed to succeed in the future. This is a classic problem that eventually faces most successful computer platforms. In my opinion, RIM's real problems center around two big issues: its market is saturating, and it seems to have lost the ability to create great products. The fault lies not in our ties, but in our selves. But I don't agree on the reasons most people are giving for why RIM is in trouble, and I think most of the solutions that are being proposed would make the situation worse, not better. In my opinion, RIM is indeed in danger, probably a lot more danger than its executives realize. My guess is that the folks at RIM are shaking their heads at all of the bad press and assuming it will once again blow over in a quarter or two. People have been predicting its imminent doom for as long as I can remember (do you recall when Microsoft Exchange was supposed to destroy it?). Yes, RIM's not good at sexy marketing, but it has always been that way.
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The companies Android is hurting most are Microsoft, Access, and others that were hoping to sell mobile operating systems. But there is room in the market for several mobile platforms to succeed. It's the default choice for most smartphone companies, so of course it moves a lot of units in aggregate. Yes, Android is doing well, but neither RIM nor Apple is giving away its operating system, so it was close to inevitable that Android would eventually get the unit lead. I've been getting very tired of the criticisms of RIM, because most of them seem superficial and some are petty. And CNET said RIM is about to be kicked out of the enterprise market ( link). Gartner reported that Android had passed BlackBerry to become the most popular smartphone OS in the US ( link). Morgan Stanley recently downgraded RIM's stock, saying it's going to lose share faster than previously expected ( link). But Business Week goes on to conclude that his quote captures the whole dilemma of the company - technical sophistication coupled with incoherent marketing.īusiness Week has joined a large and distinguished group of experts taking jabs at RIM.
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It's not just a causal direction that I'm going to really articulate here - and feel free to go as deep as you want - it's really as fundamental as causalness."
It's a causal difference, not just nuance. We've taken two fundamentally different approaches in their causalness. And I'm going to really frame our mobile architectural distinction. And that's sort of an obvious thing, but also there is tremendous architectural contention at play. "There's tremendous turbulence in the ecosystem, of course, in mobility.
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Just a couple of weeks after Research in Motion turned in a good earnings report, the death watch over the company has resumed, with Business Week magazine running a long article that mocks co-CEO Jim Balsillie (even picking on his duck-emblazoned tie) and saying that RIM needs to learn how to market as well as Apple ( link).īusiness Week quoted Balsillie at a press briefing: